Friday, June 15, 2007

eBay Week: Titanium rings

Now here's a smart eBay seller. Meet Titanium Knights, a husband and wife team that has been making and selling beautiful titanium rings and wedding bands for 5 years.

Their lens doesn't just try to sell you a bill of goods... instead the Titanium Knights take the time to provide you with historical background and information (and even a video!) on how these rings are made. They dispell popular myths about titanium rings and share their favorite feedback and testimonials from buyers. Putting so much context around the items they're selling establishes trust, and gives potential new customers enough information to comfortable take action...and buy!

Making of a titanium ring
This video clip shows my husband programming the computer on the lathe for the specific ring style he is making. Each ring style/size/width has a different program in order to let the machine know how to cut the ring to the correct specifications. Next, he sets the titanium bar in the machine.





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